Exploring Guideline for Safeguarding Chinese Jiangnan Classical Garden Culture through We Media Digital Content

Abstract

As an emerging means of communication, We Media has sparked a wave of communication worldwide and continues to this day. We Media has played an unparalleled role in cultural dissemination, from the rise of various video software to the exchange of safeguarding culture. As an intangible cultural heritage, Chinese Jiangnan classical garden culture is essential to China's traditional culture and history. However, Chinese Jiangnan classical garden culture is gradually being forgotten, and there is relatively little research on safeguarding Chinese Jiangnan classical garden culture in We Media digital content. This research aims to provide better digital safeguarding and dissemination of Chinese Jiangnan classical garden culture. The research question and objective are to identify the relationship between We Media and Chinese Jiangnan classical garden culture. Moreover, to identify the safeguarding and disseminating the Chinese Jiangnan classical garden culture through We Media digital content. Based on the relationship between media technology and human beings and media metaphors theories, an LDA topic model was used to analyze existing relevant literature and perform regression analysis for the Bilibili-related case study. Research has found that the relationship between We Media and Chinese Jiangnan classical garden culture lies in the content of video communication, which should integrate with the development of the times, meet the needs of artistic design, and integrate with user aesthetics. It plays a crucial role in safeguarding and dissemination culture. Content theme, video length, and text length are the three most important factors influencing the overall dissemination of Chinese Jiangnan classical garden culture through We Media. Based on the above, it can be concluded that Chinese Jiangnan classical garden culture guideline have diversity, innovation, and artistry in video content.