The impact of artificial intelligence on e-commerce

Abstract

Artificial intelligence is the product of the modern technological renaissance witnessed by the entire world, thanks to the human mind's development of precise technologies and complex systems translated by computers, which have become an alternative to humans in meeting their various needs.

Artificial intelligence has penetrated all areas of life, taking the lead in managing public and private affairs for individuals and institutions, thanks to the accuracy, quality, speed, and high efficiency it achieves. Today, it represents a sensitive chord in all sectors, whether economic, social, educational, cultural, or health, especially the e-commerce sector, with its widespread popularity in purchasing goods and products, and providing services through certified and secure commercial websites, thanks to effective artificial intelligence systems. Artificial intelligence has contributed, and continues to contribute, to solving complex problems and facilitating commercial obstacles, so that the consumer or customer can easily purchase what he needs.

On the other hand, AI may pose some risks to online consumers, particularly with regard to their personal data being misused, the receipt of goods with non-standard specifications, biased algorithms in the procurement of goods and services, and other negative aspects of AI.