Surveillance Capitalism and Yarvinism: Technocratic Control in the Digital Governance
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Abstract
The present study examines the intersections between surveillance capitalism and yarvinism as converging frameworks that explain the formation of a new paradigm of digital governance. The argument is made that the accumulation of data and the technocratic logic of control have resulted in the emergence of a hybrid system, in which economic and political authority are integrated into algorithmic infrastructures with the capacity to regulate information, behaviour and decision-making. This model, the result of technological convergence, redefines sovereignty, legitimacy, and public deliberation by replacing political representation with computational efficiency. The findings underscore the emergence of algocracy as a structural form of power in the 21st century and highlight the necessity to construct frameworks capable of adapting democratic control and preserving human autonomy in the face of decision automation.