Thoughts on the AI Act of the EU, the Trustfulness of AI and its Applicability in Management Methods Courses in Higher Education

Abstract

The application of artificial intelligence (AI) in higher education is now an established but still not sufficiently transparent area. The European Union has only recently adopted the Regulation (EU) 2024/1689 Laying Down Harmonised Rules on Artificial Intelligence (AI Act), which already raises questions about its application. We have already examined the role of artificial intelligence in the teaching of a communication science subject. In our current study, we also address the AI-related context of teaching Management Methods, as a typical Management subject at the University of Dunaújváros, Hungary. This research focuses rather on the above-mentioned topics and examines the applicability of AI in a less algorithmizable scientific field. The students participating in the study are Communication and Media, also Business Administration majors.