Research on the Relationship Between Total Quality Management and Sustainable Tourism Development – The Mediating Role of Tourism Benefits and Tourist-Perceived Quality

Abstract

Total quality management (TQM) in the tourism industry has become a key factor in promoting sustainable tourism development. Applying TQM to the management of tourist destinations is conducive to achieving growth in the ecological, social, and environmental benefits. It enhances visitor satisfaction while fostering sustainable tourism development. Taking the 5A-level scenic spots in the Chengdu-Chongqing urban agglomeration as an example, this article uses data from 632 questionnaires and employs AMOS to construct the impact of total quality management on sustainable tourism development. The relationship between the two is verified using structural equation modeling (SEM). The results show that total quality management has a significant positive impact on sustainable tourism development, while tourism benefits and tourist-perceived quality act as mediators between total quality management and sustainable tourism development. Therefore, to promote sustainable tourism development, it is necessary to strengthen total quality management in all aspects of scenic destination management. This will provide tourism benefits, enhance visitor satisfaction with the scenic spots, and foster sustainable tourism development.