The Effect Of Promotion And Free Shipping On Shopee Food Purchase Decisions In Medan, Indonesia

Abstract

This study examines the impact of Shopee Food promotions and free shipping on Medan consumers' purchasing decisions. The authors of this study employed a quantitative research strategy. The study demonstrates that discounts positively and significantly impact consumer choices due to the use of Shopee Food as a food delivery service in Medan. Discount is the highest and most dominant variable that influences purchasing decisions. Besides discounts, customers' decisions to use Shopee Food are also affected significantly and positively by the company's free shipping policy. as a food delivery service in Medan. The second most influential factor in purchasing decisions is free shipping, customers' decisions to use Shopee Food services as a Medan food delivery service are strongly influenced by discounts and free shipping. This is because people in Medan think that discounts and free shipping will save more money and time to get the food or cuisine they want.