The Role of Legal Legislation in Regulating Public Relations Practices in Algeria

Abstract

The economic, social, and technological development has been accompanied by the growth of public relations, which have asserted themselves among individuals and entities within society. They have gained a prominent status and have become a hoped-for aspiration for all institutions around the world, aiming to earn public trust. These entities, institutions, or organizations cannot carry out their duties and achieve their goals unless there is mutual trust and shared understanding between them and their audiences. Here lies the role of public relations in the daily life of any society. The role played by public relations, regardless of the field in which it operates—be it economic, social, or even charitable—drives the legislator to intervene and regulate the practice of such relations, even indirectly, through laws that institutions are required to abide by. These laws organize the links between institutions and their audiences in order to maintain a balance between the freedom of these institutions and the community’s right to protection through enhanced transparency. However, it is not possible to enact a specific law that applies to all practices related to public relations, given the particularities of each field in which public relations are practiced.