Consumer Behavioral Imbalances that are Contrary to Moderation and Moderation for University Youth and its Relationship to the Type of Study (Home Economics)

Abstract

The type of study plays a prominent role in changing some behaviors, causing a clear imbalance in these behaviors, perhaps one of the most prominent of these consumer behaviors that have been defective is clearly visible and affected young people in general and university youth in particular, and the negative effects of these consumer behavioral imbalances on the economies of the individual and society, which necessitated extrapolating the relationship between the type of study and the consumer behavioral imbalances of these young people

The research aimed at: Determining the relationship between the consumer behavioral imbalances of university youth with its axes (ignoring spending priorities - exceeding the limit of moderation in consumption - non-functional demand for the commodity consumption harmful to health - consumption harmful to the university environment) and the type of study

And knowing the relationship of some social and economic factors to each of the consumption behavioral imbalances of university youth and their relationship to the type of study

Determining the relationship between each of the consumer behavioral imbalances of university youth and the number of siblings

The study sample consisted of 60 female students from King Khalid University, College of Home Economics, and from rural and urban Asir region. The most important results concluded that there is a relationship between the consumption behavioral imbalances of university youth with its axes (ignoring spending priorities - exceeding the limit of moderation in consumption - non-functional demand for the commodity - consumption harmful to health - consumption harmful to the university environment) related to the type of study (home economics study). And there were no statistically significant differences between each of the consumer behavioral imbalances of university youth according to the different area of residence (village - city)

There are also no statistically significant differences between each of the behavioral imbalances of consumption of university youth according to the difference in the work of the mother (workers - non-workers). While there are statistically significant differences between each of the behavioral disorders of consumption of university youth according to the different educational level of the parents (mother - father). There are also statistically significant differences between each of the behavioral imbalances of consumption of university youth according to the different level of family income. There is also a statistically significant correlation between each of the behavioral imbalances of consumption of university youth and the number of young siblings.The most important recommendations were the need for some degree of economic education because it plays a role in shaping the economic and saving behavior of young people (economic knowledge). And the need to educate young people on the values and ideals to achieve success in all fields, including the economic field. As for the role of the media, the media is one of the important means in transmitting various events, acquiring social, behavioral and moral values, and instilling some Islamic values for consumption.